Social media has many benefits. In Tunisia, for example, and again in Egypt, the platform provided by Twitter helped opponents of the regime to organize more effectively - and therefore helped topple the government.
Let's not forget, however, the potentially voyeuristic associations of "following." Christopher Nolan's darkly lit film by that name, from 1998, is a stark reminder of this.

It's film noir all the way, but it's not darkness for darkness sake. It's a cautionary tale about the seemy underside of the phenomenon of "following."
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